Marketing Admin Needed

Are you so organized that people make fun of you? Do you LOVE marketing and want to broaden your experience and skill set? Do you want to join a team that works together, appreciates and supports each other and ENJOYS hard work? Then we need to talk…

Because we’re growing, we are looking for a Marketing Administrator to help with the production, management and implementation of various marketing campaigns. YOU MUST HAVE EXPERIENCE IN MARKETING PRODUCTION and/or other relevant experience working with graphic designers, printers, copywriters and web designers. You also must be able to work in a fast-paced environment and demonstrate extraordinary attention to detail. Please ONLY apply if you have experience in managing various marketing projects, both online and offline, for a small business.

This is a full-time position based in our Franklin office. As an employee, you will qualify for a health insurance and cell phone bonus. Lunch is provided for free daily. You MUST be based in Nashville and a US citizen (sorry, no exceptions). This is an awesome opportunity for someone who:

  • LOVES MARKETING and wants to broaden their experience and skills.
  • Wants to work in a fast-paced, NO-DRAMA environment where office politics, backstabbing, gossip and negativity are NOT tolerated.
  • Wants to work at a company where they can LEARN about all aspects of marketing, including online and offline campaigns, CRM implementation, list building, social media marketing, print production and more.
  • Is extremely detail-oriented and appreciates people who take an organized, systematic approach to achieving success.
  • Likes the idea of working for a smaller (but growing) company where their ideas and contributions directly impact the company’s success, direction and growth.
  • Is a quick, self-motivated learner who wants to work for a company that will invest in their education.
  • Wants a position that will offer upward earning and career advancement; we want people who are interested in growth, learning and becoming part of our team long-term.

The Marketing Administrator Role Scorecard:

Position Overview:

To organize, implement and report on the various marketing campaigns, systems and assets for our organization. Success in this role will be measured on correct and on-time implementation, upkeep and management of all marketing collateral, campaigns and systems, as well as the meticulous upkeep of our database and CRM. Specifically:

  • Your ability to flawlessly organize, implement, manage and report on the company’s various marketing campaigns and systems so they produce the results expected.
  • Your ability to maintain and build the company’s database (list) and CRM systems with error-free accuracy.
  • Your ability to IMPROVE upon the performance of every campaign, constantly seeking ways to increase the performance of each activity and investment.

Other Tactical Work and Responsibilities:

Note: This is the initial list for this position. Other tasks will be added on as this individual’s skill level increases.

  • Manage the process of list building and list cleaning in our CRM.
  • Manage the creation and production of all printed marketing collateral (shock-and-awe materials, books, brochures, business cards, etc.)
  • Provide the CEO weekly marketing reports on leads generated, the source of those leads, cost per lead, sales closed, conversion percentages and ROI.
  • Assist in creating and managing various campaigns in the company’s CRM.
  • Assist in creating, updating and managing the company’s social media sites.
  • Assist in the production and sending of prospecting campaigns, both online and offline.
  • Manage the inbound lead cleaning and follow-up processes to ensure all inbound leads are qualified, cleaned, tracked and followed up on according to our follow-up process. (NOTE: You won’t be responsible for managing the sales team, but you will assist the CEO in reviewing inbound leads to ensure they are followed up on as expected.)
  • Manage the company’s website to ensure links and forms are working and accurate.
  • Manage the production and mailing of the company’s newsletter and drip campaigns.
  • Assist in the production of seminars, trade shows and other marketing events.
  • Manage the process of finding and sending client gifts for referrals, birthdays, anniversaries and other occasions.